Those of you with Facebook business pages should check your page Insights to see what impact your posts are having. Facebook Insights are the analytics of your business page and are important to track. They will vary week to week, but will help you with the overall picture. Access these through your Admin Panel.
You can see your post reach, your reach to friends of fans, engaged users, virality, people talking about (must be 30 to see the info), and more. Your Facebook Insights will tell you what is working and what isn’t. You can hover over the date in the listing and see the time of the post (keep in mind that this is Pacific time). From this you can see what posting times get more play than other times and adjust your posting schedule accordingly.
If you’ve always posted at the same days and times, try different ones — including weekends — to see what works best. Yes, weekends are important — most users are active on Facebook on weekends and in the evenings — so be sure to post on weekends too. To get a feel for Facebook activity, see how fast your personal profile Ticker moves at different times of day. Evenings at around 9pm have the Ticker flying by. THAT’s when people are using Facebook. Post when people will see you.
As you know, some updates get in the newsfeeds of your fans more than others. Anything visual works better than text updates, and links are important too. Link back to your website, your blog, or interesting links that are helpful to your audience. For example, if you are a restaurant that uses only organic food, link to a site that explains the benefits of organic vs. non-organic food. If you are a jeweler, link to current fashion tips showing short and long necklaces and how best to wear them. The possibilities are endless, but it does take work and time to research pertinent links (more on time in a previous post http://www.millerfinchmedia.com/2012/02/the-time-it-takes-to-do-social-media-not-10-mins-a-day/).
Whatever you do, do not just promote constantly! It gets very old very fast and turns off your audience of fans. Would you walk up to someone you just met and say “I sell necklaces, buy this one. Or buy this one in this color. Don’t like blue? Here, buy this red one.” Arghh. You’d be saying, get me outta here! Don’t be that guy or gal!
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