There are hundreds of social media applications. Some are management tools, schedulers, landing page apps of all kinds, contact management, sales management, blogging tools, Twitter and Facebook tools, business connection apps, directory apps, photo apps, video apps, and many, many more. On Facebook alone, there are so many your head will swim. And that’s not counting the innumerable game apps.
So what do you do? How many apps do you use? The answer comes down to how useful are they to you and how much time you have. Are the apps unique enough not to be found elsewhere and better?
Take for example the FB apps Stik and BranchOut. Stik is a directory where you can make recommendations for people/businesses as requested. BranchOut is a personal business connection app like a LinkedIn. OK, so why would I use these? Is there a better directory than Stik such as Kudzu or Manta or even LinkedIn? BranchOut is, to me, a mini-version of LinkedIn without as many features as LinkedIn. Awesomeizeme is an app that burst on the scene awhile back, and now is out there somewhere. It was to be the new replacement for LinkedIn.
Wouldn’t it just be more efficient and productive to use LinkedIn since it’s better than the upstarts? Yes. It would be.
Another example is Tweetdeck vs. Hootsuite. I didn’t like Hootsuite at first and stuck with Tweetdeck. Then Tweetdeck changed and the app was no longer useful for my needs and Hootsuite became my go-to app.
New apps are interesting at first try. We get excited and hopeful at the latest and greatest. Try out the shiny new thing, but compare the new with the older app, if there is one, and decide which does a better job for you. Read reviews and articles to get better insight as to what the new app is supposed to do better than anything else out there.
Sometimes you like and keep the new platform or app, other times it’s disappointing. Look at Pinterest! The fastest growing new platform with millions of Pinners. There isn’t anything like it, which led to its success.
Remember too that you grant access to your information to many of these platforms and apps, so do you really want your info available to so many applications? Go through your app list, especially on Facebook, and close your app accounts or delete those that no longer are of use so they don’t have access to your info.