Small businesses are still not realizing the Value of social media for their business’s bottom line. Yes, some do, but they seem to be the exceptions. But what I am seeing mostly is that the Mom & Pop’s of business just don’t understand the importance and power of social media.
They may have started a Facebook page or Twitter account, all gung-ho at the beginning, but now if you look at it, it is dead. No updates for months or even years. What happened? Where did that business go? Do they still exist?
What probably happened is that the time consumption of social media, plus the never-ending changes to the platforms were just too much to keep up with. It kept falling to the bottom of the To Do List, never getting done. Or they had an employee create the page under their own account and now that person is gone, taking the Admin rights with them. The business owner didn’t know the value of being an Admin of their own social media accounts, nor the benefits of keeping them updated.
Social media is now an imperative for business, especially for small businesses that don’t have a huge media budget like the Fortune 1000. Social media is a way to reach current and potential customers. It is a living advertisement, changing daily, connecting to your customers and engaging with them, answering questions, responding to comments.
You can’t do that with a monthly ad or being in the Yellow Pages (is anybody still in there nowadays?).
Business has gone social. That is the current reality. Customers seek out businesses and professionals on social media. Women are the largest users of social media as well as handling the household needs. Are you reaching them? Are you where they are?
If your business is badly represented on social media, what does that say to this consumer? Social media is the live face of your business. If your accounts are comatose or dead or have awful updates, that reflects on your business. A negative value.
The value of social media to your business is that you will reach consumers, you can engage with them, you can be helpful and interesting and social with your customers, improving your bottom line. But you won’t achieve this if you don’t actively participate in social media, and do so consistently and appropriately.
Social media is an essential part of marketing now. You need to be on Facebook, on Twitter, and for B2B’s, on LinkedIn.
Your business won’t be around in five years if you aren’t marketing where your customers can find you –> on social media. Have you put a value on that?
If you would like to have an active social media presence for your business, but just don’t have the time or know-how to market your business on Facebook or Twitter, please contact us at firstname.lastname@example.org or call 770-289-5681 M-F 9-6 Thank you.