Miller Finch Media is an American social media marketing and management company. We do not outsource our work for you to an overseas person or entity as many social media companies are now doing. People from India and the Philippines are listed extensively on places like elance and odesk to do social media marketing for a pittance. So beware of your social media manager sending your work overseas! You will not be getting what you pay for, and in fact, can damage your brand without realizing it.
If you want Cheap, by all means, go for it. But if you want Value, forget about it – India, Philippines, etc. – will not give that to you. Why? A number of reasons:
1. Cultural differences. Overseas sources may speak English, but they do not speak American. There is a big difference. We speak in idioms, they do not. They don’t know what “the whole shebang” or chillax means. Their posts for you will sound odd which reflects on your business.
2. Problems. Remember when you were on hold for three hours with Manila trying to fix your router? Yes. Do you remember that you couldn’t understand them when they did get on the phone? Or that they didn’t understand what you were telling them about your problem? Do you want these issues when trying to remedy your social media problems? No. I think not.
3. Timeliness, Accuracy, Safety. If your business needs up-to-date information, overseas will not cut it for you. Oftentimes their info is a month out of date and so “your” posts will be too. And are their sources reliable? If they post a link, is it a safe link or is it full of malware?
4. Local marketing. Someone halfway across the globe cannot be expected to understand your neighborhood or your local market. They might be able to see on a map where your town is located, but that tells them nothing about the town, its people, its culture, your market zone, or the idiosyncrasies of your area. How can that person 5 time- zones over , in another country and another culture, ever relate to your fans and your business and be social with them?
5. Trust factor. Do you know these people to whom you’ve entrusted your business? Did you initially speak to an American social media manager and made the deal with them, not knowing they would outsource it/offshore it overseas for pennies while charging you serious dollars? Did they tell you that your social media for your life’s blood business was going to be done by India? Why didn’t they tell you? That should tell you something about who you’re doing business with. Not good.
6. Customer Service. Whom do you call when you have a problem? Or Facebook or Twitter or LinkedIn decides to change their platforms? Or a customer didn’t get a fast answer? Can you get your American contact on the phone? Or are they too busy wrangling the overseas corps fixing all the other problems that occur in using offshore vendors? Can these overseas people respond quickly and legitimately within 24 hours to a fan query or customer service question?
7. Thoughtfulness. This is key! Social media is not about assembly line posts on Facebook or LinkedIn or repeated duplicate tweets on Twitter. As an American social media manager, I take great care and thought before posting anything. Much must be considered!
Is this appropriate to the client’s business? Is it helpful and/or interesting to the client’s customers?
Does it put the client in a good light for his/her customers/clients?
Has this information been written about elsewhere on the web and which is the better article to link to?
Is this article too slanted one way or the other?
How can I mix things up a little to make the page/account more interesting to the client’s audience?
Is that cartoon appropriate?
How do I sell my client’s services without being too overwhelming? Or spammy?
How has the platform changed and what do I need to do to adjust?
What is the voice of the client when responding to fan questions? By paying attention, I can capture that.
What are the Insights telling me? How can I improve, what do I need to tweak? Sometimes educated experimentation must happen.
What are the best times of day to post/tweet? What types of posts receive the most feedback and interaction?
8. Dedicated Social Media Manager. Is your business one of a hundred these overseas people post for? Is your business just added to the huge pile they already have and posts are just cranked out on some generic schedule – or worse yet, on NO schedule! You could be getting piles of posts followed by a drought, only because they reached your quota of posts early by lump posting them at once. Is your business getting the same posts as other businesses like yours are getting? One CPA is just like the rest? Again, no customization, no thought going into it.
With Miller Finch Media, you have ONE Dedicated American speaking and educated Social Media Manager for YOUR business. Everything is Customized for you, nothing is done assembly-line or cookie cutter. Thought and care is taken to ensure that all posts are researched, free of malware, helpful and interesting, non-political, pertinent and timely.
Links back to your website are interspersed every so often to connect the audience to your mainstay of information and specific selling info. Engagement with your fans is regular and response time is within 24 hours or sooner. Changes to platforms are made as needed, oftentimes included in the monthly fee.
Yes, posting can be done cheaply overseas. But the damage will be done Here. When it comes to your business, cheap doesn’t pay. Don’t waste your money on garbage. You’ve worked too hard on your business to destroy it. And it only takes one bad post to do it. Hire an American professional and sleep soundly at night knowing your business is in the right hands. Miller Finch Media does it right for you.
Please contact us at 770-289-5681 or via email: email@example.com and see how we can take care of your business on social media for you. Thank you!