Professional Digital and Social Media Marketing for Your Business

Blog and Commentary by Miller Finch

As Digital and Social Media Marketers, we handle .. Read More!

As Digital and Social Media Marketers, we handle the online digital and social media marketing efforts of business to help that business grow. Marketing a business takes time, effort and a budget to maintain it over the long haul, since marketing is not like a magic microwave with instant results.

Marketing takes time!  And most businesses don't have the time it takes to maintain their social media presence. 

Clock Time running out

Time is more valuable than money.

There is no quick fix to growing your customer base, but social media offers a way for the business to be personable and interactive with their customers, while offering a steady supply of good content to be appealing to them. It's more work than it seems!

Digital Marketing optimizes your website presence, your blog, email lists and mailings, and targeted advertising. Tying in your online presence to your offline is also key for a unified branding and message.

We create Facebook business pages, accounts on Twitter, LinkedIn, Pinterest, Instagram, Google +,  update them regularly as well as monitor and respond.  People are very pleased with our work, and refer our services to their friends and colleagues. We must be doing something right! 🙂

But as much as I educate my clients, I find that they are still not contributing to the growth of their audience by doing the online and offline marketing necessary. They lack a marketing plan, and the budget and time to make it happen.  Yes, I can get these things done for them, but many are small businesses and don't want to pay for this marketing, saying they will do it.  Of course, they never get to it and the social media accounts languish.

So here is a brief primer for what a client who has a Facebook business page -- and/or other social media accounts -- needs to do (or pay someone to do it 🙂 ) to connect the many efforts that make up marketing:

1.  Put your social media account URLs in your email signature. Make sure it is a clickable link!  Don't make it difficult for people to find your page -- bring them straight to it!  Nothing makes less sense than a post reading "Find me on Facebook" and tells you the name of their page.  How do they know if there aren't a few pages with similar names?  Your future fans will never find you.  Make It Easy!  Put a clickable link in your email signature and elsewhere!

1.a.  Be sure it is the entire link to your Facebook page, including the http://  And if it is a brand new page with fewer than 25 fans, the whole rigamarole including the long set of numbers at the end.  When you get to 25 fans you can choose a shorter vanity URL for your page.

2.  Put a clickable link anywhere you post asking people to be a fan or follower!  See #1 above.  Don't ask people to search for you, nobody has the time unless they are your mother.  Give the direct clickable link to your page so they get there easily and fast.

3.  Like your own Facebook page!  I thought everyone knew this, but evidently not.  If you don't like your own page, how do you expect others to like it?

4.  Tell your Facebook friends on your personal profile about your Facebook page.  Again, put the clickable link directly to it and ask them to visit and Like your page.  If you have a lot of friends, I'm sure they would be willing to support your business.

5.  Tell your Twitter followers and update your LinkedIn profile with the URL link to your Facebook page!  Do this every so often as a reminder to them, but don't spam people either!  Once a week - at most - depending on if you post other updates or tweets, less often if you do not.  The last thing folks want to see is your Twitter page filled with only your Facebook info;  you must tweet other things too!  Same with LinkedIn, make your update about Facebook as a mix-in with other updates.  Each platform has its own type of audience. Some crossover is OK, but not a direct funnel to the other.

6.  Be sure your website has clickable social media icons that when clicked will bring the clicker directly to your business accounts.  I can't tell you how often this is overlooked.  Connect the two!

7.  Be sure your traditional media materials - brochures, ads, fliers, newsletters, etc. and business cards - all have the Social Media icons on them.  Here you can put "Find us on Facebook" since obviously the icon isn't clickable.  If you do trade shows, have a standup card with a Find us on Facebook with the icon and URL name of your page.

Without the offline efforts, the online social media effort will be uphill.  Grow your Fans and you will grow your business.  Connect with your customers on Social Media and offline too!

To learn more, please see our blog posts:  Social Media Marketing for Small Business Can't Operate in a Vacuum  and Online Marketing Begins With Your Website  and more under the tab of Blog and Commentary.

Contact Miller Finch Media with any questions you have, we're happy to be of assistance.  info(Replace this parenthesis with the @ sign)millerfinchmedia.com or Call 770-289-5681 M-F, 10-6 ET.  Thank you.

Attention is Currency – Content Marketers Must Appeal Fast to The Audience

Posted by on 5:46 pm in Blog and Commentary by Miller Finch | 0 comments

I have a friend who loves sending me YouTube videos that I might find interesting. The big problem is that they are usually an hour long. Who has time for that? Especially when they turn out to be not interesting enough for the amount of time demanded. Articles longer than a 5-minute read are noted by many readers as TL;DR – too long, didn’t read – and just skim embedded headlines or hope for bullet points. People do not have time anymore! We are inundated with content everywhere, demanding our valuable attention and time. So we pick and...

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Top 20 Client Essentials for Social Media Marketing Participation

Posted by on 8:15 am in Blog and Commentary by Miller Finch | 2 comments

Social Media Marketing is a joint effort between the client and the Social Media Manager.   To better aid the overall effort, it is important that the client side participate. Although Miller Finch Media does most of the work, there are some requirements of the client.   Here are essential pieces to the overall Marketing strategy and in understanding Social Media:   Top Twenty Client Must-Do’s to Enhance their Social Media Marketing:   1. Website – Essential to have a good website for sending social media leads. 2....

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Posted by on 9:10 am in Blog and Commentary by Miller Finch | 2 comments

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Old Technology Won’t Cut It For Businesses

Posted by on 7:42 pm in Blog and Commentary by Miller Finch | 2 comments

When it IS broke, fix it. My 20 yr. old tech-crazed kid recently demanded that I upgrade my IPhone from the ancient 3GS that I’d been using. She was horrified that I had such an old phone. I was always getting her hand-me-downs, and had her IPhone 4-something that I used for apps that needed IOS 7 in order to run.  I still had plenty of working apps on my relic of a phone, so I didn’t care that I didn’t have the latest phone. I go for function over form. However, when my banking app that I use all the time suddenly said I...

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15 Facebook Page Quick Tips

Posted by on 8:12 pm in Blog and Commentary by Miller Finch | 0 comments

FACEBOOK PAGE QUICK TIPS: 1. Invite people to like your page when you have at least 10 posts on it. People have to know what they are liking before they do it. People don’t want to like a basically empty page, so ask when you are well underway with it before sending invites. 2. You need a minimum of 30 fans on your business page in order for you to see the Facebook Insights for your page, so ask your friends (see above) or advertise to gain fans. 3. Don’t post on your FB business page as yourself! Post as the page!  If you post as yourself,...

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Social Media Changes for Summer/Fall 2014

Posted by on 7:53 pm in Blog and Commentary by Miller Finch | 0 comments

Social media platforms are always changing something and unless you are plugged into that universe like we are, it’s difficult to keep up. So here are a few changes that have happened recently to Facebook, Twitter, and LinkedIn:   Facebook has put a halt to “click bait” — those sensational articles or pictures that tell you to click them without really telling you why.  “According to Facebook, click-baiting is when a publisher posts links with headlines that encourages people to click to see more without...

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Old Marketing Tactics Get Old Customers

Posted by on 8:10 am in Blog and Commentary by Miller Finch | 2 comments

What happens to your business when all your customers die?  I’ve seen this now a few times where the business has an old clientele and has done nothing to find new, younger clients.  And they’re OK with that.  Until eventually they aren’t. Old folks eventually don’t need your services. They die, move to a care home, have their children take care of them, and/or become incapacitated. We all get to that stage, it’s inevitable.  But what isn’t inevitable is letting your business grow old, becoming...

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Are You Slacking in Your Marketing Efforts?

Posted by on 4:26 pm in Blog and Commentary by Miller Finch | 2 comments

  Small business owners, if you’re not doing your small share of the marketing efforts for your small business, nothing we do can make up for it — unless you want to increase your budget and have us handle everything except personal networking. A small business owner IS his/her business. You aren’t Home Depot or Proctor & Gamble. YOU are the representation of your business. And if you can’t add an email signature, or social icons to your website, or write a blog once in awhile, or budget for advertising, or...

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Online Marketing Begins With Your Website

Posted by on 4:32 pm in Blog and Commentary by Miller Finch | 2 comments

One of the things we do when a client comes to us for marketing is to first look at their website.  Since marketing will drive the audience to the client website, we want to be sure there is something there that is useful, informative, easy to navigate, is well-designed and current with modern website practices. If their website is still using Flash, has popups and banners blinking and twinking everywhere, or the information hasn’t been updated in the last 3 to 6 months (and that’s a stretch), then we advise the client to first...

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Social Media Marketing for Small Business Can’t Operate in a Vacuum

Posted by on 7:46 pm in Blog and Commentary by Miller Finch | 0 comments

In working with small businesses, many are not integrating all of their marketing efforts, instead relying on Social Media Marketing as their silver bullet to bring in customers. It doesn’t work that way, and here’s why. All of a company’s marketing efforts need to be coordinated and integrated across all paths that a customer can find them. For example, if you send out an email to your customers, there should be an email “signature” at the bottom of the message that includes links to the company’s website...

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