Easy Ways to Find Website SEO Keywords and Why You Need SEO
Simple Tips to Find SEO Keywords for Your Website and Why You Need Search Engine Optimization
There are a lot of moving pieces in a marketing plan, and central to it, in this digital age, is the website of the company, regardless of the business having an offline or online presence. A website is an essential marketing element for any business, whether it’s conducted online or offline – a brick and mortar retailer, restaurant, business service, professional service, event location, etc. – any and all businesses. The website is always open, marketing your business, even when the business is closed.
However, just having a website is not enough. You can’t just build it and they will come. You must tend to it and keep it alive. How do you do that and why?
Why you’ll want to tend to your website is so that search engines such as Google, Bing, DuckDuckGo, YouTube, and others bring your site up in search results when someone searches for the words your business is about. We’ve all done searches for something, whether it’s for cars, accountants, pet boarding, social media marketing, recipes, how-to’s, and a zillion other things. We are familiar with how to search using the words for the information we need to find, and seeing the results of that search. We generally don’t go past the first two, maybe three, pages of results, so whatever appears in those beginning pages of search results is what we go to. If your business listing does not appear early in search, you will be missing out on customers.
If you want people to find your business, your website must contain those search words – called SEO Keywords – so that it can come up in search results, preferably in the first three pages.
Fresh content is another means of adding those important keywords by incorporating them into blog posts as they would occur naturally. Keyword stuffing will get you penalized, so write normally.
Without SEO Keywords in your website – your page titles, your website description, your page content text – Google or any search engine can’t “read” it properly as an answer to the searcher’s query. Websites must have and incorporate Keywords in all pages of the site, especially the home page, or your site is hidden and undiscovered, leading to lost business.
Making sure your website has the pertinent keywords and phrases for searchers to find you is called SEO – Search Engine Optimization. SEO is a very big deal in the online world, as it can raise your visibility in being found, leading to clicks to your website to see what your business offers, and can lead to customers contacting you if you have what they need/want. But their first contact (or not) with you is being able to find your website amidst a sea of your competitors.
Searchers generally do not look for your business name unless they know you already; they look for the thing you do or sell, and the words they use to search helps them to find you – if you have included those words and phrases into your website.
There are SEO agencies and experts (such as Miller Finch Media!) that can bring your website up to speed in the Keywords department if you are at a loss as to where to begin. Warning! Do NOT believe those scammy spammy emails you may get with grand and glorious promises of First Page of Google! they proclaim. They usually use what is called “Black Hat” schemes that will penalize your website with Google search, and possibly put it on a blacklist. Stay away from these people!
If you want to give SEO a whirl on your own website, first think like a customer. What would a customer be searching for relative to your business? Italian restaurant near me (Google reads your location), local farmers market, website builder, website designer, website developer (if you create websites, you probably need all three phrases), affordable accounting services, high school math tutor, washing machine repair, etc. You get the gist. We use a number of words – sometimes sentences called long-tail keywords – when we search for something. Take those words that a customer might use in searching for a business like yours and see what the search results are. Where is your business in those search results? Page 1, page 3, page 8? What listings are ahead of yours that use those keywords? What are the Top Ten listings?
93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements. https://neilpatel.com/blog/seo-ranking-formulas/
Keeping in mind that Google remembers your location and other personal data, do the same search for businesses like yours in DuckDuckGo.com. DuckDuckGo does not save history, location, or defining details of your search. It is a “clean” search this way, and can give you a cleaner result without the background noise of your previous searches, cookies, location, etc. It will give you a better understanding of what search results will be for customers looking for your services or products. Again, where is your business in the DuckDuckGo search results? What businesses are ahead of your listing? Where are the search words highlighted? In the title of the website? In the meta information (the few sentences under the URL) of that result?
Do you see why search words are so important to have on your website? Without them, Google can’t help the customer searcher find your business website because you won’t have the keywords they are looking for.
When you have these search results (whether in Google, DuckDuckGo, or other search engine), click on one of the top websites (preferably its Home page), open it in a new tab (so you can go back to the search list), and right click on that website page. Another tab will open and you’ll see the code behind that site. Up at the top, you’ll see amongst the coding hieroglyphics, the word Title followed by either the word Home or a lengthier string of descriptive words. These are the important Keywords to search engines as they tell them what the page is about.
Look a little lower in this coding page, but still near the top, for the words Description and Keywords. There you will find more important keywords, phrases, and possibly sentences that describe what the whole website (and your business!) is about. These, again, are essential to search engines in understanding what your site is about and how it can answer a search query. Go ahead, give it a try a few times to get the hang of it because each website will be a little different.
Here are examples of two accounting firms in Wilmington, Delaware. I have no prior knowledge of these companies. I’ve used a Google search for “accountants Wilmington Delaware” as my query, and which was fairly specific. These two companies were on page 1 and page 2, respectively, and landed there because of the SEO keywords in their title or their description or in their keywords section of their website code. Most importantly, the Title wording in the code is what appears in your listing in search results. Prime real estate for describing your business, and in helping get your business higher up in the results! Use it!
Now, in a new tab, open the home page of your website, do a right click on it to open a new tab with your coding, and compare your website keywords in Title and Description to the top-ranking websites’ keywords and phrases.
Do you see what words your competitor uses and that you don’t? Their SEO keywords and SEO keyword phrases are what enable them to rank well in search results, and similar words and phrases are what you need add to your website to improve your ranking.
Another way to compare what Keywords and phrases any website page uses is a new Google Chrome and/or Firefox extension that I recently learned of called https://keywordseverywhere.com/ It is Free to obtain and use on any website page you choose. You’ll sign up and get an API key by email. This keeps the tool from being overloaded by bots. It can be turned on or off as well. I find it is an excellent tool to analyze your own website and your competitors’ websites, and the handy icon alongside your browser search bar keeps it readily available. It not only analyzes actual website pages, but also the search query words, for number of searches for those words, the cost of ads using those words, and more. Get it and give it a whirl. It’s quite a useful tool and can point you in the right direction of what you may be missing on your website. I’ve done a comparison of my website with a local competitor, and though my site is search engine optimized, it needs improvement. Seeing what my competitors’ keywords are, helps me, and using this tool for Keyword comparison of your website with your competitors will too. Here’s a quick video on how it works: https://www.youtube.com/watch?v=s4ZS-qSy5SU
These are very simple methods to check for your Search Engine Optimization, but SEO is a much bigger craft and science, and an ongoing endeavor.
In addition to SEO Keywords, Search Engine Optimization also includes having a fast-loading mobile-responsive website, a secure https website with an SSL certificate (the green lock), and ongoing fresh content.
When it comes to any engine that may deliver your website as a result (think Google or Bing, but also social media), you need to make sure the hosting and design infrastructures of your site have all the basic elements in place:
Your site needs to load fast — a factor that actually influences several different ranking factors because of how it impacts a visitor’s experience.
Your site needs to be mobile-responsive (or even mobile-first).
Your site needs to be safe and secure. HTTPS
Your site needs to be coded clearly and cleanly.
Other Keyword Tools are:
https://answerthepublic.com/ (don’t get freaked out by the guy staring at you!)
We hope these tips will give you a basic start in understanding why SEO keywords and phrases are of major importance, and how Search Engines use them to “read” your website. If those keywords aren’t there, your website won’t appear in the first few pages of search results. Optimizing your website for search engines is the fuel that gets your website better visibility to your potential customers. So put the SEO “gas” in your website to get it in front of customers, and not stuck at the end of the pack.
If you need assistance with Search Engine Optimization of your WordPress website, please contact us. We’ll be happy to help! firstname.lastname@example.org or phone us at 770-289-5681 between 10am and 6pm Eastern Time, Mon-Fri.
See our FAQ page for our general marketing information, and if you’d like a Free 20-min. Consultation fill out the form, and we will be in touch.
Author: Miller Finch