Top 20 Client Essentials for Social Media Marketing Participation
Social Media Marketing is a joint effort between the client and the Social Media Manager.
To better aid the overall effort, it is important that the client side participate. Although Miller Finch Media does most of the work, there are some requirements of the client.
Here are essential pieces to the overall Marketing strategy and in understanding Social Media:
Top Twenty Client Must-Do’s to Enhance their Social Media Marketing:
1. Website – Essential to have a good website for sending social media leads.
2. Promote social media accounts through Icons on website
3. Promote social media accounts in Email signature
4. Promote social media accounts in Advertising
5. Promote social media accounts in all Print collateral including business cards
6. Define your target market precisely!
7. Define why your business is unique
8. Write original blog posts or create visual content regularly to define your brand
9. Show the human side of your business
10. Participate on social media personally to understand it better
11. Advertise on social media to help break through the algorithms
12. Recognize that social media changes constantly & some changes will cost time/money
13. Recognize that Marketing is not Sales but can lead to sales
14. Recognize that social media is not traditional media
15. Be aware that Google search takes social media, especially Google+, into account for your website rank
16. Recognize that social media takes time, from 6 mos to a year, for your business to be trusted
17. Know that consistent social media efforts over time will yield results
18. Recognize that social media management takes time and money, yet can be more cost effective than print
19. Recognize that Content Curation is using what is available and appropriate to your business
20. Integrate all your marketing efforts into a uniform plan, with your website and blog as the centerpieces.
Additional Client Requirement:
If your reviews are terrible, you must fix the reason(s) why you received these negative reviews. And answer the negative ones with a polite apology and positive response to the reviewer that you are making improvements based on their input.
B2B vs B2C: People are inundated with information daily. To get them to ‘move’, to interact with you, is difficult for a new business, especially a B2B vs. a restaurant or retailer, until they get to know you through your website, your services, your writing and the value you offer.
If you are having trouble with your Marketing strategy and need assistance, please feel free to contact us. We would be delighted to be of service! Call us at 770-289-5681, 10am-6pm ET or you may email us. We look forward to hearing from you!
Author: Miller Finch